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In an unknown global climate, we need leaders in tourism and hospitality to spearhead change, adapt the way we understand business and develop innovative processes to be successful and sustainable in the industry.
During the Master of Arts in Tourism Management (MATM) program, you’ll learn firsthand from industry experts and experienced faculty members how to address the challenges facing today’s tourism and hospitality organizations.
As part of your program, you’ll analyze innovative approaches to sustainable tourism, learn how to develop effective strategies for destination marketing and development, learn contingency planning and disaster management, practice corporate leadership skills, understand policy planning, explore the heritage and culture of tourism destinations and more. Choose from two new specialization options: Social Entrepreneurship or Disaster and Emergency Management to focus on your desired research area and complete your degree.
The MATM is a two-year program and offered in two delivery formats – on-campus or a blended model – the MATM program is your ticket to make a difference in the global tourism industry. Learn more...
I can’t imagine having a successful career without the fundamentals Royal Roads has taught meAmy Ouwehand BA in Global Tourism Management, 2017